7 Up-and-Coming Homegrown Fashion Labels You Need To Checkout Now!

“Support homegrown brands” is an oft-quoted catchphrase in the world of fashion. Though local Indian brands and homegrown labels have been around for quite some time now, the 2020 pandemic awakened many new horizons. 

1. Badaam

Founded in 2017, Australian brand Badaam offers bold assortments of seasonless clothing, designed to be worn in any country.

Priyanka Kaul, the founder of Badaam, believes in creating naturally made, small-batch pieces that are honestly designed to remain classic and withstand trends.

 

2. Ārohi

Coming from a lineage ingrained in curating the finest of clothing with brands like Ekaya & Ekaya Thaan, designer Arohi Shah’s eponymous label is a modern and versatile rendition, inspired by contemporary art, bold colour play and clean construction. 

3. Drawn

With their eye-catching artworks printed on garments in bright hues and vivid motifs inspired by art, each piece at Drawn is one-of-a-kind. Their prints are meant to appear as though drawn by hand, to give the garments the feeling of collectable and wearable art. 

4. Divya Sheth

Handcrafted in India, Divya Sheth is a studio producing pieces of wearable art with a distinct flavour of the avant-garde. It focuses on familiarising its patrons with the true nature of the brand and its unusual and futuristic interpretation of forgotten practices as a  limitless pursuit of fashion.

5. WeAreLabeless

Aiming to create a transparent value chain by giving our behind the scenes heroes their due credit,

WeAreLabeless rehabilitates women from distressed areas, empowering them by uplifting, rehabilitating and providing fair wages while striving to create a zero-waste cycle of ethical and conscious clothing.

6. Redefine by Riddhi Doshi

As the brainchild of multi-hyphenate entrepreneur and jewellery designer Riddhi Doshi, the brand presents its signature athleisure as sophisticated, playful and high-impact occasion wear that marries comfort with glamour. Redefine offers easy styles that are as stand out as they are fuss-free with traffic-stopping customised prints in bold hues.

7. Mannat Gupta

An eponymous contemporary label born out of the desire to dress their eternal muse: inspiring women around the globe who symbolize strength and simplicity. Mannat Gupta’s collections are made up of core and limited-edition styles and unexpected silhouettes for you to mix and match. It is inspired by the emotional transitions of the year that was and a sense of unity and harmony with the universe.